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SERVITIZATION
LIVE

Everything as a Service

ASG logo landscape reversed blue device.

4-6 Oct 2021

BUSINESS EVENT

No upcoming events at the moment

4-6 Oct

FOUR THEMES

5 Oct

DAY 2 AM: HEALTHY LIVING AND AGING AS A SERVICE

Population aging is a global phenomenon. In 2015, 12.3% of the global population was aged 60 or over. By 2030, this will have increased to 16.4% and by 2050, it will have increased to 21.3% of the global population, according to the UK’s Office for National Statistics.

 

We are an aging and ever-expanding population, with increasingly complex health needs. We are also increasingly aware of how our changing lifestyles are detrimental to health. What role can manufacturers and technology businesses play in helping us all to live healthier lives, for longer, and to have better outcomes when we need healthcare? And what lessons can be transferred to your own sector?

From 08.00
Arrival and Registration

ICC Birmingham Only
08.30
Welcome
08.45
Keynote
An aging world: The challenge of living healthier for longer and why it matters

 

Dr James Brown, Aston University

09.15
Keynote
Challenges to the health system, innovators and drivers of change

Graham Armitage, EIT Health Ireland UK 

 
09.45
Manufacturer Presentations

Ben Wilson, Schneider Electric 

Ewa Truchanowicz, Dignio

10.45
Break
11.00
Interactive Session
The Great Servitization Story & Debate: Successful business transformation

Tim Baines and Daniel Andrews, The Advanced Services Group
12.00
Lunch and exhibition viewing

Programme


Servitization is turning the way we use and consume products and services on its head. Demand for services is increasingly rapidly year on year and we are all seeing this in the way we live our lives. When it comes to our homes, our lifestyles and our leisure time, we are increasingly choosing services over product ownership. Servitization Live showcases how the as-a-service trend affects us all on a daily basis, and not only this but, crucially, how services business models present the solutions to some of the biggest challenges our planet has faced such as climate change, a growing and ageing population and health crises. With four themes that we can all relate to in our everyday lives, Servitization Live challenges you to imagine how the learning from our consumer lives can be taken into your own industries and how you can innovate the services-led business models of the future.

4 Oct

DAY 1: INDUSTRY AS A SERVICE

from 09.00
Arrival and Registration

ICC Birmingham Only
10.30 
Welcome Address
Industry as a Service: Trends from around the world

Prof Tim Baines et al, The Advanced Services Group
Heiko Gebauer
, Fraunhofer Center IMW
Estibaliz Hernandez, Mondragon University
Christian Kowalkowski, Linköping University

Antony Bourne, IFS
11.20
Keynote
Goodyear, bringing Proactive Solutions to market

Marc Preedy, Goodyear
12.00
Industry as  a Service: Trends from around the world part 2

Prof David Romero, Tecnológico de Monterrey
Ashish Saxena, Wipro
Sarah Nicastro, Future of Field Service
Dr Rajendra Sharma, Indian Institute of Foreign Trade
12.45
Lunch and Exhibition Viewing
13.45
Keynote
Stepping through the siloes
Results of in-depth industry research into how asset data is viewed both within the service operation but also within the broader business units of an organisation. 


Kris Oldland, Field Service News
14.30
Interactive session
The Great Servitization Story: Creating a compelling business model

Tim Baines and Parikshit Naik, The Advanced Services Group


ICC Birmingham Only
15.30
Break
15.45
Showcase of Leading Industrial Research in Servitization
 

Professor Roger Maul, University of Exeter

Dr. Melanie King, Loughborough University

Dr Phil Davies, Henley Business School

Dr Zsofia Toth, Durham University

Dr Sara Mountney, Sheffield Hallam

Dr Victor Guang Shi, AMRC, University of Sheffield

Dr Andreas Schroeder and Iain McKechnie, The Advanced Services Group

17.00
Drinks Reception

Sponsored by Capgemini
 
 
 

DAY 2 PM: FOOD AND FOOD PRODUCTION
AS A SERVICE

Climate change, sustainability biosecurity, inequality and resource scarcity intersect in the agriculture and food industry like maybe no other.

 

What does the future of farming look like, and how will services business models help to ensure we all have access to healthy, safe food while safeguarding the environment? What are the innovators in this industry doing that could be applied to your own?

12.45
Keynote
Towards a 21st Century Sustainable Food System

Professor Sonal Choudhary, University of York Managment School
13.15
Manufacturer Presentations
How technology innovators are responding to the challenge

Dawie Kriel, Energy Partners Refrigeration
Will Edwards, Domino Printing Science
Tim Foreman, Omron
Stefano Butti, Servitly
15.15
Break
 

DAY 2 PM: COMFORT AS A SERVICE

We all want to live and work in a comfortable environment, that is heated or cooled to a good temperature, is lit appropriately and where the air is clean and safe. Not only this, but we all recognise that our energy consumption in the built environment has a huge impact on sustainability.

 

There are many as-a-service business models in this industry, and we will hear about several of them; how do they enable customers to focus on their core concerns (living or working in the building) while also reducing environmental impact?

15.30
Keynote

Lucy Rees, UK Green Building Council 
16:00
Manufacturer Presentations

Dave Mackerness, Kaer Pte
Oliver Moffat, BDR Thermea UK & Ireland- Baxi
Dimitris Karamitsos
, BASE Group
17.30
Closing Remarks

Tim Baines
17.40
Close of Day
 
 

6 Oct

DAY 3: CELEBRATING SERVICE INNOVATING SMEs

Day three of Servitization Live is dedicated to a celebration of regional SMEs and their innovation in services. We will showcase the very best of SMEs who have transformed their business models through servitization.

 

The SME Servitization Awards acknowledge and celebrate business leaders who have changed their approach, capitalising on their expertise and getting closer to their customers, all through the adoption of services based strategies and ultimately resulting in increased revenue.

From 08.00
Arrival and Registration

ICC Birmingham Only
09.00
Welcome Address

Prof Tim Baines , The Advanced Services Group
09.10
Introduction
SMEs and Servitization

Paula Cresswell and Iain McKechnie,
The Advanced Services Group
09.20
SME SERVITIZATION AWARD
Productivity
09.40
SME SERVITIZATION AWARD
Growth in Services
10.10
Break
10.30
SME SERVITIZATION AWARD
Digital
10.50
Podcasts
Manufacturing, Servitization and Resilience

Viewpoints from Industry, Academia and Government
11.10
SME SERVITIZATION AWARD
Sustainability
11.40
Break
11.50
SME SERVITIZATION AWARD
Resilience
12.10
SME SERVITIZATION AWARD
Internationalisation
12.40
SPECIAL RECOGNITION AWARD
12.55
Closing Remarks

Prof Tim Baines , The Advanced Services Group
13.00
Lunch, Networking and tour of Exhibits
14.30
Close of Day